Skip to main content

The Surface Revealed

A few months ago Microsoft announced their entry into the new tablet market with the Surface. For the first time in a long time, people were really excited about what Redmond was showing off. With an Apple style event to kick things off, they showed off a really cool piece of technology. However, they got one thing wrong, there was no price, and no ship date. Unlike the 'king of big reveals' that Apple is, Microsoft forgot this crucial step when you have a room full of hungry journalists and bloggers looking for information.

All is better now though, since the pricing on the RT (ARM based) version has been revealed. The base level model with 32GB of memory will be launched with a $499 price tag. That puts it right in the ballpark of the iPad, which is really where Microsoft needed it to be. For an extra $100 you can get it with their revolutionary keyboard cover. Considering you'll pay ~$100 for a decent Apple keyboard cover, this isn't too bad of a pricing model. I haven't yet seen pricing on the Intel based models, so perhaps the main question is will the RT model interest enough people to be competitive.

I've been rooting for a 3rd player in the phone and tablet space, and the Surface has a bit of a chance. I'm sure Microsoft can still come up with a dozen more ways to doom it. But for now, as we wait for the big event next week, we can hope that perhaps we may be seeing the emergence of a three way race for our mindshare.

Comments

Popular posts from this blog

The beat goes on

Yesterday Apple revealed their long awaited entry into the streaming music field. They were able to do this quickly because of the acquisition of Beats last year, and the systems and intellectual property that came with that purchase. Considering that the music reveal was pretty much the only big news out of a pretty benign developer keynote, I'll take a few moments to talk about what I think about it. Apple was perhaps the defining company in the music revolution of the past 20 years. With the introduction of the iPod that revolutionized portable music, to the creation of the iTunes store and the eventual death of DRM, Apple has been at the forefront of digital music. This leadership comes with high expectations to continue to lead, and so many people have long questioned Apple not getting into the streaming music business quicker. For the past few years new companies have come forth to lead the change in the streaming music evolution. From Pandora and its ability to create un

The Great Experiment

Recently, a tech journalist that I've followed for many years, and who is an Apple fanboy, posted a series talking about why he switched from an iPhone to an Android phone . It's a good read, and worth the time to see why he made the decision he did. Since I have a Verizon Galaxy Nexus sitting on my desk as a Wi-Fi device, I thought, "What the heck, let's give this a go for a week." So for the past week I've shelved my trusty iPhone 5 and have delved deep into the world of stock Android 4.1. So in the spirit of "copying is the sincerest form of flattery" here's my write-up of my experiences with Google's mobile OS. First, I need to make one caveat. After using the Nexus for a week I have to say that I do NOT like this device. It constantly loses 4G signal, and the battery life almost makes it unusable. I could barely make it to lunch before I was at 20-30% battery. So in the spirit of fairness, if I truly wanted to switch full time to Andro

CES 2013

This past week was a big week for the tech industry, with the holding of the Consumer Electronics Show 2013. Recent years have been a bit 'meh', but this year really had some interesting tech show up. In particular the theme seemed to be changes coming to our living room TV's. Much of what we saw this year revolved around ways to get entertainment to our TV's with set top boxes that tie into other services, or all new TV technology like 4k (Ultra High Defenition). Personally, I'm less excited about UHD, since I just bought a new TV, and am quite happy with it. Plus, I don't think we have the internet bandwidth for UHD content yet. The really cool advances are less technological for me, but structural. One of the things I love about internet delivered entertainment, is the ability to control what you watch a LOT more than the old days of flipping cable channels. I love the idea of discovering a new show, downloading an entire season and devouring it as quickl