Skip to main content

The NEW Microsoft

Today Microsoft held their Build conference keynote. As with Apple and Google, developer conference keynotes have become a mainstay of announcements for the general public beyond developers. At first it seemed that Microsoft would be bucking that trend today as the first portions of their keynote were very, very developer centric.

However, a lot changed when they started talking about Windows 10. Microsoft is betting the future on building a platform that applications will build off of. Much like Apple and Google, they seem to be discovering that the real money isn't in the operating system itself, but in helping bring applications to consumers through validated app stores. In Microsoft's case it's also seeking to converge all of their platforms into a single unified platform. They once again reiterated today that Windows 10 will run on all of the devices that are out there, from phones to tablets to PC's to XBox game consoles. This means that applications can be written once, and then deployed with the appropriate user interface, depending on the form factor.

This was announced a while ago, but it was cool to see it in action today as well. The biggest news in my opinion though was how developers can bring apps to the Windows Store. The first was packaged web apps, similar to how Chome operates. The second was the traditional Win32 and .Net space, again not much surprise here. The third pathway however was recently rumored, and it didn't disappoint. Microsoft is going to support Android apps within Windows 10. There will be a small runtime embedded in the operating system that will allow Android apps to run on Windows Phones. This is a huge win for the lack of apps that are currently available for the Windows platform.

This was only the first of two surprises. The second was the announcement that Windows 10 will support Objective-C, the primary programming language of iOS, and that iOS apps will be able to be ported to Windows with very minimal changes. This is another big step at being a platform that is available everywhere.

What I find so fascinating about this is that Microsoft is positioning itself as the landing spot for anything you want to do with your technology. They're the first vendor to basically say the operating system wars are dead, and the new battlefield is providing platforms for applications. The real way to the hearts and minds of consumers today is providing technology services to meet them where they need to work. By aiming for an "any service in any place" model Microsoft is actually leading a new paradigm that others are now going to have to follow.

Popular posts from this blog

Push it... push it real good...

The other day I got a chance to play with the new Apple force touch trackpad. This is a new design that Apple has put on their laptops for non-mechanized clicking on trackpad. When you press on the trackpad it senses the force that you're pressing with, and when you reach a certain level, you feel a 'click'. If you keep pressing, you feel a second 'click'. The unique thing is that these 'clicks' aren't physical in nature. The trackpad never moves at all, but the click that you feel is from haptic feedback. In essence, when you press with enough force, the trackpad clicks back at you. You feel the sensation of clicking, but it's simply the trackpad responding to your pressure.

I got to play with this for a while, since the Apple Store rep was talking with us about soccer, and after a short bit I was getting the hang of it. I feel that it would take quite a bit longer though to really feel comfortable with this new paradigm. I'm someone who has a …

The beat goes on

Yesterday Apple revealed their long awaited entry into the streaming music field. They were able to do this quickly because of the acquisition of Beats last year, and the systems and intellectual property that came with that purchase. Considering that the music reveal was pretty much the only big news out of a pretty benign developer keynote, I'll take a few moments to talk about what I think about it.

Apple was perhaps the defining company in the music revolution of the past 20 years. With the introduction of the iPod that revolutionized portable music, to the creation of the iTunes store and the eventual death of DRM, Apple has been at the forefront of digital music. This leadership comes with high expectations to continue to lead, and so many people have long questioned Apple not getting into the streaming music business quicker.

For the past few years new companies have come forth to lead the change in the streaming music evolution. From Pandora and its ability to create uniqu…

Hack! Slash! Burn! Crush!!

The big tech news story of the weekend was the hacked account of Mat Honan. As documented in his posting on Wired.com, in the space of a few hours his digital life was in shambles. And as much as we always talk about strong passwords, etc., this was not a case of password failure. It was a case that shows just how our desire for on-demand, cloud based services that are convenient can come back to haunt us.

I highly suggest you go read all 4 pages of the article, but the quick summary is that a hacker wanted control of Mr. Honan's Twitter account. In order to get it, they started with basic social scouting, and proceeded to use all of the built-in tools of Google, Amazon and Apple to gain access to his accounts without ever needing to crack a single password. At Google they discovered what his Apple ID e-mail address was when they did a simple "Forgot my password" query. Then at Amazon, they called up customer service and game'd the system to get access to the last 4 …