Skip to main content

Posts

Showing posts from June, 2015

The beat goes on

Yesterday Apple revealed their long awaited entry into the streaming music field. They were able to do this quickly because of the acquisition of Beats last year, and the systems and intellectual property that came with that purchase. Considering that the music reveal was pretty much the only big news out of a pretty benign developer keynote, I'll take a few moments to talk about what I think about it.

Apple was perhaps the defining company in the music revolution of the past 20 years. With the introduction of the iPod that revolutionized portable music, to the creation of the iTunes store and the eventual death of DRM, Apple has been at the forefront of digital music. This leadership comes with high expectations to continue to lead, and so many people have long questioned Apple not getting into the streaming music business quicker.

For the past few years new companies have come forth to lead the change in the streaming music evolution. From Pandora and its ability to create uniqu…