Sunday, August 4, 2013

H4terZ?

The Verge recently posted an article that referenced Rush Limbaugh, and his belief that the tech blog press is made up of Apple 'haters'. He goes on to equate this to how mainstream media is biased against the Republican party, but this is a tech blog, so I'll leave the politics for another day.

The comments from readers have been overwhelmingly negative towards his assertion, saying that in fact the tech press is too much in bed with Apple, not the other way around. But it did put into place something that I've personally noticed more and more lately. It's not that tech bloggers want to 'hate' Apple. In fact most of them are Mac Book Pro toting, iPhone using, iPad on-the-toilet-reading, Apple fans with their foot firmly in the Apple ecosystem. It's simply that many of them are dealing with a subtle undercurrent in the industry right now that is nervous about if Apple can keep up it's innovative dominance.

Ever since the passing of Steve Jobs, Apple has been looked at with a cautious eye. People wonder if Apple can really be the same ground-breaking company that it was under Jobs. Every move that Apple makes causes the entire tech world to stop and take notice, and immediately compare it to how Apple would have acted under Jobs. This type of scrutiny in itself causes a sense of negativity. A thought in people's minds, "Is this the beginning of the end for Apple?"

So the collective tech blog-a-sphere tends to write about Apple now with a sense of trepidation. This is what I think Limbaugh sees as "hate" towards Apple. A blogger may want to really like an Apple product, but they're worried that it maybe should have been just a bit better. Or, perhaps concern that Apple is following too much instead of leading.

There certainly are trolls out there, and true haters of just about any technology, but I don't think Apple's problem right now is 'hate'. The problem is faith and doubt.